25 SEO Tools to help you Outrank Your Competitors in the Google SERP

1. Google Search Console

 Undoubtedly the most powerful tool you must learn to use is Google Search Console (GSC). By far it is doing the best job of communicating relevant data between Google and SEO. It is providing constant website analysis, alerts, and error reports.

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 Google Search Console provides insight into how the leading search engine views your website. It enables you to review and resolve any technical problems on your website, view significant SEO metrics such as clicks, impressions, and average ranking position, and submit and inspect sitemaps.

2. Google PageSpeed Insights

It’s maybe one of the best and the most underrated tools out there for technical SEO, which could help with identifying why our site is loading slowly. It's important to figure out the cause and address it, as Google rewards faster websites with better user experiences with higher traffic. The solution to this issue is Google PageSpeed Insights (PSI), which provides insights and rankings on webpage speed and offers recommendations based on industry best practices for both mobile and desktop web performance.

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What sets PSI apart from other webpage and website speed tests is its ability to empower website owners to make informed decisions to enhance their website's performance. With advanced data visualization, filtering, tagging, and snapshot technology, PSI provides a comprehensive solution to increase search engine rankings, improve website performance, and enhance users' browsing experiences.

3. Pingdom Website Speed Test

 A great alternative to Google PageSpeed Insights. They are basically giving the same insights, however as an SEO specialist analyzing different data is crucial. And here comes the help of all the different SEO tools.

Pingdom provides reliable data and offers a feature that Google does not have - transparency.

Ping time, which refers to the time it takes for data to travel from your device to the website you're visiting and back again, is the main measurement of page speed.

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We are uncertain about the origin of Google's site speed measurements, whereas Pingdom specifies the exact location of its servers.

This is important because even with fast data transfers, distance still matters. A page that is hosted thousands of miles away from a visitor is likely to have higher latency or ping time. Since we haven't developed a technology that can move faster than light, this is inevitable.

In addition, it allows you to select the server to use in your latency tests, which can be beneficial if your website receives traffic from a specific location. You can also use it to determine whether differences in site speed are due to geographic location.

4. GT Metrix

Page Speed is to this day a relevant ranking factor for Google. If the website is not ranking on the first page of SERP and is really slow loading, this is the main factor, and GT metric is one of the solutions.

Using GT Metrix you can see your page speed and how it is performing.

In addition, this tool shows you the top issue affecting your site and recommendation on how to fix it.

5. Lighthouse

It’s Google’s open-source site speed utility. There are mainly 3 ways for using it. It can be downloaded as a desktop application, it could be used as a Chrome extension and also it can be accessed from the Chrome DevTools.

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In this case, Lighthouse is measuring the performance, accessibility, SEO, and more on the current page.  It has to be noted that the report could differ if you have a lot of extensions or tabs which are consuming RAM and thus could slow some websites' speed while loading. In the end, if you want to have accurate data for your website experience, the only way is to collect data directly from your users.

6. ChatGPT

With this tool, you can easily learn, communicate and do almost anything. AI technology is becoming extremely popular in the present days and people should adapt to it in order to become way more productive.

As mentioned before it can be used for almost anything. From keyword research to preparing a complete content strategy for a month. It should be noted that a lot of the information is not exactly accurate. The system is using data that is from 2021, thus it could not be fully trusted. 

In order to take the maximum advantage of the tool you will need to use prompts, which can be created manually, copied from other people's articles, or from extensions.

7. Google Mobile Friendly Tool

Easily check your website’s mobile- friendliness.

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Enter the URL you want to inspect and it will tell you what you need to fix and what is wrong.

A comprehensive assessment of mobile-friendliness involves examining various aspects. This entails evaluating technical elements such as: 

• Website speed
• Usage of CSS and Javascript
• Presence of plugins like Flash or Java

Additionally, usability aspects are taken into account, such as:

• Is the text legible without zooming?
• Does the content fit the screen properly without requiring horizontal scrolling?
• Are links and buttons conveniently clickable?

It’s an effective test for mobile friendliness and encompasses a broad range of considerations, including both technical and usability factors

8. Siteliner

Siteliner is an SEO tool designed to detect duplicate content on your website, which can be detrimental to your ranking on Google. By using this tool, you can scan your entire website to identify duplicate content, broken links, average page size, and speed, the number of internal links per page, and more.

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Siteliner also provides a comparison between your website and the average of other websites analyzed by the tool, helping you gain insights into your standing. 

9. Semrush

SEMrush is a comprehensive dashboard that provides detailed reports on the overall performance of domains and individual pages. It offers numerous resources and one of which is called the SEO Toolkit.

The Toolkit enables you to monitor the progress of a website's visibility over time and discover the keywords it is ranking for. It provides information such as the page's ranking for a specific keyword, the monthly search volume for that keyword, and more.

SEMrush offers additional features that allow you to:

• Build links: Evaluate backlinks from external websites pointing to your own site.
• Utilize the Keyword Magic tool: Identify all the keywords necessary to develop a successful SEO strategy.
• Analyze your competitors' strategies: Gain insights into the paid keywords and ad copy used in the PPC ads of your competitors.
• Receive recommendations: Discover methods to enhance your organic traffic by optimizing your content.

10. Ahrefs

Ahrefs is a sophisticated SEO tool that analyzes various aspects of your website and provides valuable insights for improved decision-making regarding your content strategy.

A few key features of Ahrefs include:

• Site Explorer: Provides an overview of the performance of individual web pages within your website.
• Content Explorer: Enables you to search for highly successful web pages based on specific keywords and topics.
• Keywords Explorer: Generates data on the monthly search volume and click-through rates for particular keywords.
• Site Audit: Conducts a thorough examination of specified sections within your domain, highlighting technical issues at the page level.

11. Keywords Everywhere

Keywords Everywhere is an essential tool for conducting keyword research because it offers a vast collection of websites that offer free data on search volume, cost per click (CPC), and competition.

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Keywords Everywhere extension for Chrome and Firefox consolidates data from various SEO tools like Google Analytics, Search Console, and Google Trends. Its purpose is to assist you in identifying the most suitable keywords for ranking. It’s a free SEO tool that simplifies the process of determining optimal keywords for your website, saving you significant amounts of time that would otherwise be spent navigating multiple websites

12. Keyword Surfer

Keyword Surfer extension for Chrome is an excellent SEO tool that will help you see search volumes and CPC data for any keyword you enter into Google. You’ll also see suggested keyword ideas that are related to your query.

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13. Google Trends

If you're starting a new business venture and want to discover popular industries, topics, and ideas, Google Trends is an excellent resource. It provides insights into the untapped potential and offers a wide range of keywords for your website.

It's important to note that Google Trends doesn't provide detailed data. Instead, it works best as a compass to guide your SEO strategy. To maximize its benefits, combine the insights from Google Trends with a comprehensive tool like HubSpot's SEO Marketing Tool.

Here's what to focus on when using Google Trends:

1. Trends: Identify trends in specific countries or regions.
2. Popular topics: Discover popular individuals and associated long tail keywords.
3. Comparisons: Compare and contrast trends over time.

14. AlsoAsked

If you're looking for a keyword research tool that enables users to understand user search intent and discover relevant keywords, AlsoAsked is an excellent choice.

AlsoAsked is a tool designed to provide insights into what users are searching for. It goes beyond just keywords and offers a list of topics or content ideas that you can incorporate into your article for a specific keyword you're interested in.

For instance, if you choose to write about SEO and use it as your keyword, AlsoAsked will present you with a compilation of questions people commonly ask about SEO.

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15. Answer the Public

AnswerThePublic is a useful tool that offers content marketers valuable information about the inquiries people make online.

Upon entering a keyword, the tool retrieves popular queries associated with that keyword and generates a visually appealing graphic featuring the questions and phrases individuals use when searching for that particular keyword.

This data provides content creators with valuable insights into the concerns and interests of potential customers, empowering them to develop highly targeted content that addresses those specific needs.

Additionally, AnswerThePublic suggests keywords by incorporating prepositions like "versus," "like," and "with."

16. SEOQuake

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SEOquake is a free Google Chrome extension that swiftly examines the SEO aspects of a webpage. It offers on-page SEO audits, reviews internal and external links, provides real-time URL and domain comparisons, and allows for data file export.

Furthermore, SEOquake offers additional features such as:

• Link Analysis: Obtain a comprehensive overview of your links, including URLs, anchor text, and other link types, through the Link Examiner tool.

• Focus on relevant metrics: Customize the SEOquake reports to display only the parameters and metrics that are of interest to you.

• Website SEO auditing: Identify any SEO-related issues that may impact your website's visibility to search engines.

• Share findings with stakeholders: Export the results of your SEO analysis as a customizable and shareable report.

• Change your search location: With the help of this tool, you can receive search results from any country necessary.

17. Detailed SEO Extension

With the Detailed SEO Extension, you can easily review various aspects such as heading structures, metadata length, content analysis, and more. It provides a comprehensive overview of metrics like word count, ALT tags for images, meta-robot tags, structured data, and meta descriptions, all conveniently accessible in one place.

SEO professionals utilize this extension to gather information about any webpage they visit, assessing crucial elements such as SEO-friendly titles and descriptions, properly formatted URLs, content insights, keyword data, and duplicates. Additionally, Detailed SEO Extension offers compatibility with other beneficial SEO extensions and tools.

One of the key advantages of this extension is its ability to swiftly extract page structure data, eliminating the need for manual code inspection. With just one click, users can access valuable insights, making it a valuable tool for daily analysis.

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18. SEO Minion

SEO Minion offers a wide range of functionalities, including tag viewing, PAA question scraping, broken link highlighting, and content translation into different languages.

This tool is designed to be a daily essential, providing automatic alerts that prove highly useful. It also supports Hreflang compatibility, enabling efficient work on global web pages.

For ongoing projects, particularly on-page SEO analysis, SEO Minion is a must-have. It boasts a Google search location simulator that allows simultaneous result viewing in two different locations, along with several SERP utilities, all accessible in six languages.

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One notable feature is the ability to highlight links, offering a quick overview of both internal and external links on any page.

When conducting an on-page SEO analysis with SEO Minion, you can generate rapid response reports that identify potential issues.

The popularity of SEO Minion can be attributed to its lightweight and straightforward nature, despite offering a significant amount of functionality.

19. Hunter.io

In most link-building strategies, the process involves contacting individuals and convincing them to link to your page. To facilitate this, you will need their email addresses.

Hunter.io offers a solution by allowing you to discover the professional email addresses of individuals. Simply enter the domain associated with the email address you're searching for, and the tool will provide you with a list of email addresses it has found.

A highlighted feature of Hunter.io is its bulk email finder, which is particularly useful when conducting link-building on a large scale. This feature enables you to find and verify multiple email addresses simultaneously.

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20. SimilarWeb

SimilarWeb offers a wide range of tools that make it a comprehensive option for investigating traffic sources, estimating volumes, and assessing the value of link opportunities.

According to our survey, the primary use of SimilarWeb among SEO experts is to examine current page rankings and analyze competitor websites.

With SimilarWeb, you can access various data from any website, including information about root traffic sources and key metrics like popularity in different geographical areas.

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A notable advantage of SimilarWeb is its Chrome extension, which allows for unlimited page analysis. This sets it apart from most comparable tools and makes it an excellent choice for obtaining extensive information quickly.

SimilarWeb functions in the following manner:

• It analyzes clickstream data from ISPs, combining it with client data and SimilarWeb crawlers to delve deep into the information.
• The tool provides a comprehensive report that includes details about the target audience, expenditure on paid content, and web traffic locations.
• In addition to general site reviews, SimilarWeb can also be utilized for accurate tag analysis.

21. Majestic

Majestic is highly regarded as one of the top marketing SEO tools by experts. It offers a multitude of valuable features, such as The Majestic Million, which provides rankings of the top million websites. You can check if your website has made the list. The Site Explorer feature provides a convenient overview of your site and the number of backlinks it has. Additionally, Majestic serves as an SEO keyword tool, helping you find the most suitable keywords to target. It also includes features for site comparisons and rank tracking.

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22. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a specialized tool that analyzes the URLs of specified websites, targeting common SEO issues. This program streamlines and accelerates a typically time-consuming process, particularly for larger websites. Manually evaluating the same URLs could take hours or even days.

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Notable features of the Screaming Frog SEO Spider include:

• Java Program: The tool incorporates an intuitive Java program with user-friendly tabs, making navigation effortless.
• Convenient Excel Export: Users can easily export their SEO data to Excel for further analysis.

23. Merkel Schema Schema Markup Generator ( JSON-LD)

Using schema markup is essential for optimizing your content's understanding by search engines, ultimately leading to improved search visibility. Additionally, schema markup empowers the creation of rich snippets, which often attract higher click-through rates compared to regular search results.

Merkle's Schema Markup Generator simplifies the process of generating appropriate schema code. By selecting the desired type of schema markups, such as local business, FAQ, or product, and filling out the form accordingly, you can effortlessly generate the required markup. Finally, you can copy and paste the generated code onto your website.

24. ShortPixel

Images with large file sizes can significantly slow down the loading time of your web page, negatively impacting its overall speed. To address this issue, Google provides detailed guidelines on optimizing images for the web.

For optimal outcomes, it is recommended to experiment with different quality settings for your images. Don't hesitate to reduce the quality level, as the visual outcome is often still satisfactory, and the reduction in file size can be substantial.

To compress, optimize, and resize your images, you can utilize a tool like ShortPixel. It enables you to efficiently reduce the file size of your images while maintaining their visual quality.

25. Serp Simulator

This Serp Simulator was Created by Mongools. It perfectly showcases how your meta title and descriptions will look like. In addition, it counts the length of the words, characters, and pixels. 

These three components are critical when writing metadata. It’s important to note that using different characters is taking different pixels, thus sometimes Google can shorten your titles and descriptions if you are not using a tool similar to this Serp Simulator.

Bonus SEO Tool - Google Search bar 

Despite having tons of useful free SEO tools it's important not to overlook Google, which can be argued as the most influential SEO tool. 

Google offers a range of functionalities for SEO purposes. For instance, it can assist in determining search intent, allowing you to align your webpage accordingly. Let's take the keyword "SEO Guide For Using Webflow " as an example.

 By searching this term on Google, we can observe that users are looking for informative content rather than making a purchase. Specifically, they seek comparisons of the latest and top-rated SEO Guides. We can also look at what related questions to this topic people are frequently asking by scrolling to the bottom of SERP.

If you offer this kind of service, it is likely that you'll need to provide content that matches this intent.

Moreover, Google search operators can be utilized to identify opportunities for guest posts, internal linking, potential backlinks, and most importantly for education.